DescriptionAlfred Seifert was the son of German immigrants. He and his brother Louis purchased 4,200 acres of flax swamp in 1907 and built ‘Miranui’, the largest flax mill in New Zealand near Shannon. By this time the brothers had created A. & L. Seifert Flaxdressing Co. Ltd.
The family had a considerable impact on flaxmilling in New Zealand, and their story is told in the book "A mingled yarn : the Seifert family and flaxmilling in New Zealand" written by Alfred's granddaughter Jane Pollard.
In 1929 Herbert, Alfred and Esther's son embarked on a trip around various flax milling enterprises in the North Island with a friend who documented the trip in a photo album. They visited milling operations in the Hauraki Plains, Te Puke, Paengaroa, Pukehina and Wairoa areas before returning home to the Manawatu.
How this album found itself in the Te Puke Archive Room is something of a mystery, but we are very pleased to have it and present it in digitised form.
Alfred and Esther Seifert are shown with their children Herbert (6) and Eileen (4) in Palmerston North in 1908. (image courtesy of Te Ara: the encyclopedia of New Zealand)